Belux Papercups for ERC Trade
An industrial packaging architecture and tactical event branding identity scaled for global consumer touchpoints.
Description
We took on the challenge of transforming a commodity manufacturing canvas into a high-visibility brand interface for the 2026 FIFA World Cup ecosystem. Operating under rigid technical templates and curved manufacturing footprints, our objective was to design a highly energetic, cohesive design framework capable of scaling fluidly across a vast commercial product catalog, from 3 Oz espresso formats to standard 12 Oz distribution units.
By isolating core vector graphics against contrasting deep navy background foundations and managing strict safe-bleed boundaries, the packaging system successfully unifies Belux's corporate presence with global football culture. The identity now functions as a highly recognizable consumer artifact in real-world retail networks and large-scale event arenas, shifting the brand from transactional manufacturing into active cultural engagement.
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